Stop innovation dying after the workshop.
Create innovation that sticks, not stalls – in products, services and complex systems.
Innovation in Action gives you with a proven, human‑centred toolkit that takes you from whiteboards full of ideas to resourced, implemented change.
Trusted by innovators who care about impact - not theatre.
A practical playbook for turning workshop ideas into implemented change.
You don't have an innovation problem - you have an implementation problem.
Most innovation processes stop where the real work begins.
You’ve run the workshops. You’ve had the breakthrough moments. You’ve left the offsite with a wall full of ideas and a room full of momentum.
Then nothing sticks.
It’s not your team or your organisation. It’s the process. Most innovation frameworks stop at ideation or testing and skip the hard part.Resourcing and implementation were never designed in – that’s the implementation gap, and it’s where most innovation dies.
DUCTRI is the only end‑to‑end innovation process built to cross that gap, adding the two phases almost every other framework ignores: Resourcing and Implementing.
Born from hundreds of real projects across 385+ organisations in healthcare, public sector and commercial environments.
Innovation in Action gives you a complete, practical playbook to take innovation all the way through – from the first conversation to lasting change.
Used by leaders navigating the same implementation challenges you face.
Proven in complex environments – from healthcare and public sector to corporates and social enterprise.
When you close the implementation gap, here’s what becomes possible in your organisation.
- Navigate the politics that kill good ideas – identify who holds influence, understand their motivations and build coalitions that unlock resources and remove barriers.
- Drive behaviour change, not just process change – design for how people actually behave, so change embeds in daily work instead of evaporating after launch.
- Tell stories that move stakeholders to action – communicate your innovation in ways that resonate with different audiences and create genuine buy‑in.
- Slow down to solve the right problem – avoid months of wasted effort by understanding what’s really going on before jumping to solutions.
- Turn promising ideas into initiatives that launch and deliver growth – move from pilot to rollout with a clear path for resourcing and implementation.
- Test what works before betting big – run low‑risk experiments in real conditions so you can make confident decisions about where to invest.
- Build innovation capability that outlasts you – develop systems and culture that sustain innovation long after any single project or leader.
Order now and unlock activation bonuses
BONUS 1
Insider preview: early access chapters and tools
BONUS 2
Ready‑to‑use DUCTRI templates (PDF)
BONUS 3
Insight videos from the expert innovators
BONUS 4
Invites to activation sessions with the authors
What's inside Innovation in Action...
Training
Learn when and how to use each tool, with real‑world case studies from innovators across sectors.
Tools
30+ field‑tested tools inside a clear system, so you can innovate with confidence from day one.
Bonuses
Insight videos and original tool templates, available only to readers of Innovation in Action.
Watch: Inside the DUCTRI Toolkit (2 min)
What innovation leaders are saying...
Meet the authors.
We have sat in the same rooms you have – big ambitions, smart people, and innovation efforts that never quite land.
Dr. Christian Walsh
When revising an Executive MBA design thinking course, Christian realised the critical gap: frameworks helped teams ideate but abandoned them before implementation.
Over the next 10+ years, Christian refined DUCTRI with 300+ MBA students and consulting projects, testing what actually works across healthcare, technology, government, and social enterprise.
Christian is a Senior Lecturer at the University of Canterbury and founder of a maritime training simulation company – bringing both academic rigour and entrepreneurial experience to innovation.
Vaughan Broderick - MBA
Vaughan coaches startups, teaches innovation to Executive MBA students, and consults with organisations navigating complex change across health, social services, and agriculture.
Vaughan has over 28,000 followers across LinkedIn and X, and 9,900+ newsletter subscribers and is a frequent guest on industry podcasts.
He’s founded and grown a financial services business and has seen firsthand why most innovation fails – and what actually works.
Order now and unlock activation bonuses:
Step 1
Order the book
Order the book using the links below and then complete step 2 to unlock your bonuses.
Step 2
Register your purchase to unlock your bonuses
FAQ's
Who is Innovation in Action for?
Innovation in Action is for leaders, consultants and professionals responsible for delivering change - especially if your initiatives generate ideas but stall at implementation.
Do I need to be a designer or innovation expert to use this?
No. The DUCTRI toolkit is built for real‑world teams, with step‑by‑step guidance and examples, so you can apply it without being a design specialist.
Can I use this with my team or organisation?
Yes. The tools, templates and examples are designed to be used in workshops, projects and ongoing initiatives across products, services and systems.
Where can I order Innovation in Action?
Innovation in Action is currently available for order from Amazon and all good bookstores.
What formats is the book available in, and where?
Innovation in Action is available in print and digital formats through major retailers in Australia, New Zealand and internationally.
How do I claim my bonuses?
To claim your bonuses, order at least one copy of the Innovation in Action book. Then submit your name, email, and order number through the above form. You will then immediately receive a confirmation email. And within one business day, an email with information on how to access your bonuses.
What if I didn't receive an email about my bonuses?
It's possible it landed in your spam folder. If it didn't, send us an email at orders@innovationinactionbook.com and we'll get it sorted.
When will I receive my bonuses?
You will receive your bonuses within one business day after claiming them.
Can I order in bulk for my team?
You absolutely can! Just get in touch with us by clicking here so we can help you arrange it. Bulk preorders often qualify for a discount (depending on the quantity).
Can I get more support from Christian and Vaughan, or have them speak at an event?
We’d love to know more! Please contact us by clicking here.